A regular shopper usually knows exactly what they want to buy. A gift buyer almost never does: they have an occasion (a birthday, a wedding, a work party) and a budget, but no specific product in mind. A catalog sorted only by product category doesn't help in this situation.
A gift shop website works better when products are additionally grouped by occasion — “for a birthday,” “for a wedding,” “under €20” — so the buyer finds the right option in a minute instead of scrolling through the entire catalog.
The ready-made gift shop template on TOT.md is already built on this principle — live demo at gift.tot.md, details on the product page. We adapt it to your range and launch in 1 day.